[vc_row type=”full_width_background”][vc_column css=”.vc_custom_1491060174543{margin-right: 50px !important;margin-left: 50px !important;}”][vc_empty_space height=”40px”][vc_custom_heading text=”My productions begin with you” font_container=”tag:h1|font_size:32|text_align:left|color:%230a0a0a|line_height:1″ google_fonts=”font_family:Merriweather%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal” css_animation=”none” css=”.vc_custom_1492116263558{margin-top: -25px !important;}”][vc_empty_space][vc_column_text css_animation=”none” css=”.vc_custom_1498490568590{margin-top: -20px !important;margin-right: 60px !important;padding-top: 10px !important;}”]

The very first step I take in producing your music is to get to know you. What is important to you? What are the messages you want to convey in your music? Take for example a simple lyric like “I love you”. What do you feel when you read that lyric? Does a minor – sad – key depict the emotion in your heart, or will a major – happier – key express what you feel? Does the lyric make you want to jump out of your seat, or does it make you sit there and ponder? These concepts about you help me build a vision for the song, and will direct me throughout my four-tiered production process – as described below.

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Depending on your needs, I can offer these services “a la carte”, or in any combination.

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My productions begin at the core – the song…

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Here, the “clothing” of the song is determined and created…

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Here, the most crucial piece – the message delivery – is honed…

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This is where your song becomes a record.

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My productions begin with the development of the song in it’s most basic form; a vocal accompanied by one instrument… Whether the song has been written for pop radio, tv commercials, or an indie rock band, the song in it’s basic form should be complete with a clear lyrical message, a supporting melody and chordal arrangement, and a structure that delivers harmonically and dynamically the core message of the song.

 

Working closely with you to understand your vision the of the song, I will help hone in on that message, and I will help package the song musically in a way that hits home to your intended audience. With decades of songwriting experience I will assist wherever needed in the areas of:

 

the message of the song

the melody of the song

chordal concepts

song structure

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Once the song structure has been determined, it is time to give it some clothes – instrumentation. The questions come back to the songwriter at this point – first generally, I’ll ask, “In which style and genre of music do you want this song to be represented?”. Then, more specifically, what kind of vibe does this song command? Is it raw and lively, dictating maybe some electric guitars, B3, Rhodes, drums, and bass? Would it be better suited with just a piano and some ambient sounds? How about classical orchestration or choir parts to lift the song?

 

The answers to these questions will help guide this second phase of our production. In this phase, we will begin the recording process with a combination of live instruments and programming.

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The most important part of your song is the vocal performance; the instrument that carries the melody, the words… the message.

 

One of my greatest strengths in the studio is in working with vocalists to help them deliver their strongest performance. I have recorded and advised a wide range of vocalists in the studio, from novice to world class, and the process is always the same for me – focusing on performance, expression, and enunciation to drive the message of the song to the forefront.

 

Let me help you get the most out of your voice in the studio.

 

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With over twenty years experience as a recording engineer, Rich has the unique ability as a producer to carry his productions through the last phase of the song’s development – the final mix. Here, Rich treats the individually recorded elements to pop out of the speakers in harmony with each other. This is where your song becomes a record.

 

“My focus when mixing is really to magnify the connections between the performers in a recording; to accentuating he subtle harmonic and dynamic content that connects the instruments and musicians to each other, while at the same time making each instrument and vocal performance sound larger than life.”

 

“My mixes are not restricted to my own productions. I am often given tracks that were recorded elsewhere, and I can bring that magic that exists in your recording forward and have it pop out of the speakers as you have been hearing it all along”.

 

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